Influencers Elevating Marbella’s Luxury Real Estate Scene

Influencers Elevating Marbella’s Luxury Real Estate Scene

Exploring the influence of social media


Networking paradise

Marbella holds a distinguished reputation as a premier luxury destination. Frequently hosting high-profile events and exclusive gatherings, the city attracts a diverse spectrum of industry professionals, A-list celebrities, and influential personalities from across the globe. By networking at these events, influencers can expand their reach, connect with like-minded individuals, and cultivate relationships with key players in their respective industries, thereby enhancing their brand presence.


Lifestyle and social media appeal

Beyond its role as a networking paradise, Marbella captivates influencers with its luxurious lifestyle and glamour. The city’s upscale resorts, designer boutiques, and world-class dining establishments offer influencers the perfect backdrop to showcase their brand in alignment with the aspirational interests of their audience. This glamorous setting allows influencers to authentically showcase their brand in a setting that resonates with their audience’s aspirations


Popular spots

Influencers often frequent popular hotspots such as beach clubs, rooftop bars, and fine dining establishments in Marbella, contributing to the city’s vibrant social scene and further elevating its allure as a premier luxury destination.

  • Coya: a beloved destination in Marbella, boasting a truly unique menu experience. Blending traditional Peruvian cuisine with Japanese, Chinese, and Spanish culinary methods. Situated in Puente Romano, the restaurant offers a sensory journey with its rich flavours and stunning ambience.

Coya restaurant Marbella


  • Cipriani: showcases a sophisticated maritime-inspired design with its elegant blue and white colour scheme. The renowned international brand associated with luxury and sophistication appeals to influencers seeking to align themselves with high-end experiences.

Cipriani restaurant in Marbella


  • La Cabane Beach Club: a prominent destination in Marbella that attracts influencers. Situated directly on the beach, it offers stunning views of the Mediterranean Sea. The beach club hosts exclusive events and parties, including live music performances, DJ sets and themed parties.

La Cabane Beach Club Marbella


Marbella through the lens of influencers

Marbella´s allure has attracted a diverse array of influencers, each bringing their unique perspective to the vibrant social scene of the city. Influencers such as Chiara Ferregani, Eva Longoria, and Paula Echevarria, among others, have shared captivating content from Marbella Club Hotel, El Patio, and Nota Blue, showcasing the luxurious lifestyle and stunning surroundings that make Marbella a sought-after destination for influences and travellers alike.

Influencers in Marbella

Images provided by Hola


Influencers shape luxury property trends

Influencers play a significant role in shaping perceptions of luxury destinations like Marbella through their engaging content on social media platforms. Their ability to showcase everything the city has to offer resonates with audiences worldwide, drawing attention to Marbella as a premier destination for luxury living and investment. This influx of attention and interest contributes to the creation of a competitive real estate market in Marbella. As more people are drawn to the city,  the demand for luxury properties in Marbella surges, driving interest in investment in Marbella’s upscale properties.

At Engel & Völkers Marbella, we understand the dynamics of this competitive market and leverage our expertise to guide our clients through strategic real estate investments in this thriving environment. With influencers playing a pivotal role in shaping perceptions and driving interest in Marbella, Engel & Völkers Marbella remains committed to providing unparalleled real estate services to meet the evolving needs of our clients in this dynamic market.


Engagement and outreach

Engel & Völkers utilises social media platforms such as Instagram, Facebook, and Linkedin to facilitate real-time engagement with clients, showcase exclusive properties, and offer valuable insights into the luxury real estate market in Marbella. Throughout well-thought-out content, we aim to capture attention and provide relevant information, services and properties to our audience.


Global network

Engel & Völkers benefits from a robust global network that extends our reach and capabilities beyond geographical boundaries. This global network allows us to connect clients with exclusive properties and investment opportunities worldwide. Social media influencers play a pivotal role in drawing attention to Marbella’s luxury real estate scene, consequently increasing demand for upscale properties in the region.

Carlos Manso | 14/Mar/2024

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Blvd. Príncipe Alfonso de Hohenlohe CN 340 KM 178,2
CC La Póveda, Local 5 · 29602 Marbella · Spain
Phone +34 952 868 406


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