Safaa Ouchen brings a distinct multidisciplinary approach to luxury real estate, fusing architectural vision with high-level marketing strategies. With a background as a licensed architect and a successful track record as the co-founder of an international marketing agency, she brings a rare dual perspective to the luxury real estate sector.
Safaa specialises in the upper-market portfolio, crafting bespoke marketing strategies that blend aesthetic storytelling with rigorous data analysis. By leveraging an architect’s eye for design alongside cutting-edge digital innovation, she ensures that every exclusive listing is positioned to maximise asset value and ROI.
Prior to joining Engel & Völkers, Safaa led international projects for leading luxury brands, honing expertise in brand positioning and consumer psychology. Today, she is responsible for translating the unique qualities of Marbella’s most prestigious properties into compelling narratives that resonate with a discerning global clientele.
Beyond her creative portfolio, she is defined by her ability to connect. Whether collaborating with the teams to win mandates or reassuring owners with transparent plans, her interpersonal approach turns strategic concepts into trusted relationships.
An exceptional property defines the portfolio, but trust is the true currency