Safaa Ouchen

About me

Safaa Ouchen is Creative Director at Engel & Völkers Marbella, where she brings a distinct multidisciplinary approach to luxury real estate, fusing architectural vision with high-level marketing strategy. A licensed architect and co-founder of an international marketing agency, she offers a rare dual perspective on the sector.

Safaa specialises in the upper-market portfolio, crafting bespoke marketing strategies that blend aesthetic storytelling with rigorous data analysis. By leveraging an architect’s eye for design alongside cutting-edge digital innovation, she ensures that every exclusive listing is positioned to maximise asset value and ROI.

Prior to joining Engel & Völkers, Safaa led international projects for leading luxury brands, honing expertise in brand positioning and consumer psychology. Today, she is responsible for translating the unique qualities of Marbella’s most prestigious properties into compelling narratives that resonate with a discerning global clientele.

Beyond her creative portfolio, she is defined by her ability to connect. Whether collaborating with the teams to win mandates or reassuring owners with transparent plans, her interpersonal approach turns strategic concepts into trusted relationships.