Private Office Market Report 2026

The factors influencing luxury real estate choices among international buyers have changed considerably. This transformation is evident in our latest report, created in collaboration with Henley & Partners and based on input from our global Private Office network, a group of 160 senior advisors across 21 countries, highly attuned to the preferences of today’s most selective clients.

Global Insight. Marbella Reality.

International buyers’ priorities in the luxury market have shifted from size and status to quality of life, long-term security, and daily livability. This is confirmed by the latest Engel & Völkers Private Office Market Report.

What the report reveals globally is precisely what we are seeing on the ground in Marbella.

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Private Office Outlook

Three key trends emerging in the global luxury property market.

Outdoor Living

Outdoor space is now a defining element of luxury living. Buyers prioritise terraces, gardens and seamless indoor–outdoor flow that support daily life year-round. In Marbella, this naturally reinforces the appeal of homes designed around climate, views and open-air living.

Downsizing

Downsizing reflects a shift towards simplicity without compromise. Buyers are choosing more manageable homes that retain quality, location and comfort. In Marbella, this often means refined residences that offer ease of ownership while preserving lifestyle standards.

Privacy

Privacy has become a core expectation rather than a luxury extra. Discretion, security and protected outdoor spaces are increasingly valued. In Marbella, properties that combine privacy with prime positioning remain among the most sought-after.

Price Resilience at the Top End

Across international markets, luxury property prices, defined as the top 10% by value, have largely remained stable or continued to rise over the twelve months to August 2025.

Advisor sentiment consistently identifies Spain, alongside Italy, as one of the markets showing upward price momentum.

In Marbella, this resilience reflects sustained demand for prime residential assets driven by lifestyle appeal, limited supply and long-term confidence in the destination.

Villa with sea views and infinity pool in Marbella
The Gen X Buyer: Lifestyle at the Centre

The Gen X Buyer: Lifestyle at the Centre

Buyers aged 45 to 60 are emerging as the most influential group in the luxury segment. At peak earning power and often planning early retirement, this generation places lifestyle at the centre of its purchasing decisions. In Marbella, this is reflected in strong demand for high-quality residences that combine comfort, outdoor living and ease of ownership, supporting both immediate enjoyment and long-term living.

ENGEL & VÖLKERS WORLDWIDE

Marbella in a Global Context

What emerges from the Private Office Market Report is not a temporary trend, but a structural shift in how luxury is defined.

Marbella is not following this evolution, it embodies it.


For buyers seeking lifestyle, stability and enduring value, the market signals are clear.


Explore how these global insights translate into concrete opportunities in Marbella.